5 tips on how to market interior design on Social Media
Where do you look when you want to find inspiration for interior design, home styling and decor?
This might seem obvious to many but actually, it is one of the most common mistakes made by businesses on social media. Yes, it is true that social media can be channels to increase your sale but try not to let it show in how you communicate. Nobody is fond of the talk from a salesman. Your focus must be on ensuring your audience that you are not just trying to market to them. The most important thing is to establish a solid credibility and trust between you and your audience. Instead of the salesman talk, you should focus on creating content that has a real motive for helping and inspiring your customers. For instance, you could create some content about how to decorate a beautiful photo wall or how to style a cosy corner with the new flowerpots in your shop.
Whether you are a webshop or a physical store, a small company or a big company, the key to success on social media is how well you know your customers. Your customers might have many things in common, but they are also different from each other in many ways. Based on what you know about your customers’ needs and behaviour patterns, you might try to sketch and divide them into 3-5 kinds of customer types. It will make it easier for you to target your content if you know who you are making it for. And instead of thinking of what you want to show, think more of what your customer types might want to see.
The greatest thing about using social media for the purpose of branding is, that you can actually measure the effect on all your good work. On both Facebook, Instagram and Pinterest you have access to a lot of data and analytics. For instance, it is possible for you to see how many visitors you have on your Instagram profile every week, and you can track how many clicks to your website your post on Facebook has generated. Develop your own goals and run through the data and analytics every month to see, how you are performing. It gives you the opportunity to become even better at creating awareness, new followers, traffic etc.
We have gathered some tips and inspiration for all of you retailers who take photos yourself for your website or social media.
When you choose us as your wholesale supplier of design interior products you get much more than just a supplier with a focus on aesthetics and quality.