Style your webshop
- Our guide on how to fine tune your webshop.
When you choose us as your wholesale supplier of design interior products you get much more than just a supplier with a focus on aesthetics and quality. You get a wholesale partner that also is your business sparring partner who also cares about your business.
If you are running your own Webshop, there are a whole lot of things you need to take into consideration in order for your Webshop to perform as well as possible. We have gathered a list of recommendations that might help you in setting up a new Webshop or improve the one you’re already running.
1. User experience – Your no. 1 priority!
The most important thing you need to be absolutely sure about is that your Webshop needs to be as user-friendly as possible. If your Webshop doesn’t work or respond the way your customers expect it to, the products you sell can be just as fantastic without selling one single product. Remember that if your customers are just a bit in doubt or slightly annoyed about something on your Webshop, they are never more than a few clicks away from another Webshop that sells maybe the same or a similar product. Therefore, the functionality of your Webshop is simply crucial and the user experience needs to be your 1. priority.
2. Convenience & confidence
3. A shop-like product presentation
Another crucial element on a Webshop is the way you display your products. Your products need to be very easy to find and please bear in mind, that some navigate to a website primarily via pictures and graphics whereas others navigate almost only via text. Both types of browsing through your website should be just as easy, just like a super visible and user-friendly search field also is mandatory.
The way you display your products on your Webshop needs to measure up as close as possible to the way a product is displayed in a department store. Try to put yourself in the customers' place and pretend you are in a department store looking at one of your products. The first thing you most likely would do is to grab the product to get a feeling of the material and to view the item from different angles. All of this information you get from actually touching the item you have to provide in another way on a Webshop – or as close as possible.
The best way of shoving this online is by lots of different pictures. Pictures of the item alone and in relation to other products, sizes and colours, angles a.s.o. 3D pictures and videos are even better options but no matter how many illustrations you have you can’t forget to add all the data and information in writing also. And when it comes to the written info, it’s always a good thing both to have an easy overview e.g. in bullets but also a more coherent written text. This will both serve as good service for those customers who navigate best via text but also work as SEO text and be indexed by different search engines.
At Lene Bjerre, we provide you with both beautiful pack photos and mood photos in high resolution and also lots of texts for each of our products. We’re continuously developing new ways of photographing our products and describing them, and as a reseller of our products, you will of course benefit from all of this material.
4. Know your limits – call a friend
The best way of making sure that your Webshop works as good as possible and that all of the above has been taking into consideration is to have a number of your friends or maybe even a number of random people to test your website. When you have been working for a long time with the same project it is impossible to see all the small details from different angles. No matter how great you are at your job, you will always benefit from letting others test your site and evaluate this as objectively as possible. Independent test persons are the best way of figuring out where your Webshop needs a little extra attention.
The next most effective online marketing is Email marketing. In order to make this work, of course, you’ll need a certain amount of Email-addresses. Every time a customer fills out their credentials you have to make sure, that as many as possible accept that you send them marketing emails. Once they have tried your Webshop and bought an item they like there’s a very good chance that they potentially will buy more. That is, of course, depending on the experience they had visiting your Webshop and receiving the item. Once you have gathered a list of email permissions, your job is to send them as relevant marketing material as possible at a well-balanced frequency.
The number of different social media networks keeps expanding and the many various ways of using them also. The great question is how you as a Webshop owner can benefit from entering a selection of social media websites. The “SOME-universe” keeps evolving very fast and it is quite a job keeping up with the many options.
However, we have gathered a list of recommendations on, how you can get the most out of your precious time spent on a selection of these media. See more here.
As a retailer of quality interior design products, your customers will also expect that your appearance online is somewhat of a high quality. This applies to both your Webshop, the newsletters you send out and the social media you engage in. If your online look doesn’t add up to the products you wish to sell the customers will automatically lower their expectations for your products. This might seem a little contradictive. Just because someone has a flair for interior design doesn’t have to mean that they know about web-design – but hey, don’t shoot the messenger – It is just a fact.
Try to look at it from this perspective: If your customers are looking for inspiring inputs on how to style their homes, an uninspiring Webshop is probably not what they will be spending much time on. They will quite fast make another google search and find a competitive Webshop with a more inspiring look. But don’t worry – we have also gathered a couple of great tips for you on how to take awesome photos for your online appearance. See our photo guide here.
If you have reached this point it means that you have not been scared yet. Congratulations! You probably have got what it takes. If none of the above seems unmanageable to you, the very next thing you need to do is to go get started! Quit stalling and just jump right in. No one can launch an entirely complete and perfect Webshop from day one. The beautiful thing is that you can easily adapt a Webshop as you learn on your way. Take measures of your decisions and evaluate on a regular basis. Stay on the track and have a little patience – and maybe a little more. Don’t expect the customers to come running the first week. Depending on how you manage the above, it might take a little time before you’ll actually make a profitable business out of your Webshop. Just keep up the good work and chances are that you’ll be doing just fine after a little while.
Tips and inspiration on how to take great photos with your smartphone.
We love Social Media and we have gathered a couple of tips that might make you love them too.